• Trailer

    Frugal Innovation: How to Do More With Less


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    Trailer EN

    UK launch of Frugal Innovation



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  • Frugal Innovation

    reviewed by The Economist and FT



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    Book review FT and the Economist
  • Frugal Innovation

    How To Do More With Less



    Become a frugal innovator!

    Frugal Innovation
  • TED GLOBAL 2014


    Navi Radjou's talk on Frugal Innovation

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    TED Global 2014 en

    Navi Radjou moderated a panel at the Commonwealth Club

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Latest news

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A Frenchman in Silicon Valley: France needs an innovation revolution

With Emmanuel Macron as president and his party winning a decisive majority in recent parliamentary elections, France’s ailing economy may finally receive a shot in the arm. Investors hope Macron can deliver on his promises to relax stringent labour laws and curb public spending. But the sad fact is even these ideas are not nearly radical enough to help France compete globally and win, in particular, in today’s digital economy.

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Solving Big Social Problems by Thinking Small

I've spent my career studying innovation. What has struck me over the years is how differently large Western corporations and innovators in emerging markets like India, where I grew up, approach it.

“Jugaad” is the Hindi word for finding low-cost solutions in an intelligent way, and “jugaad innovation” is a term to describe three common traits of Indian entrepreneurs. First, Indian entrepreneurs are very frugal in their approach, very good at doing more with the limited resources they have. Second, their mindset is very flexible. There is a lot of improvisation and lateral—creative, nonlinear—thinking. And third, their solutions seem designed to bring people who are outside the formal economy into the formal economy, so these solutions are very inclusive.

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Frugal innovation: the quiet revolution that is fighting off inequality

Inequality is the defining social, political and economic phenomenon of our time. Just 1% of the world’s population now holds over 35% of all private wealth, more than the bottom 95% combined. Bad as this may seem, trends suggest that the situation will only get worse. Addressing it will involve multiple strategies working together, but one which is less well understood is how simple, affordable solutions to people’s problems can make a genuine difference from the bottom up.